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Magrofy
Team reviewing the qualification framework
Vol.02 · Lead Generation 
Lead Generation

Leads that meet
your spec.

The motion
  1. 01Set the spec
  2. 02Target on engagement
  3. 03Qualify & route
  4. 04Audit the cohort
Services/Lead Generation
02The demand funnel

Qualified means it meets your spec.

Multi-channel demand with SDR-assist and a lead specification written with your team — fewer, better-qualified leads with auditable provenance.

Addressable
Targeted
Engaged
Meets specification
Delivered
01The challenge

Lead volume is meaningless when delivered records arrive off-spec.

Without a shared lead specification and traceable provenance, delivery quality drifts. We define the required titles, seniority, accounts, geography, engagement and opt-in state before activation.

Lead Generation — engineered against this from day one
04How we run it

A defined motion, not a retainer.

01

Set the spec

Your team and Magrofy document the lead specification before activation.

02

Target on engagement

Inbound and outbound aimed at accounts with recent engagement signals.

03

Qualify & route

SDR-assist filters and hands off with structured context.

04

Audit the cohort

Specification compliance and provenance are reviewed against the agreed criteria.

03Capabilities

What the program actually does.

Engagement-led targeting

Channels are directed toward accounts showing documented content-engagement signals.

Qualification framework

The lead specification written with your team, not for them.

SDR-assist motion

Structured outreach with a clean, documented handoff.

Provenance for revops

Every lead traceable to its source for audit and attribution.

05Outcomes

What this program is measured against.

Programs without metrics drift. We define what good looks like during scoping and report against it from week one.

Measured outcome

Lead spec agreed before anything ships

Measured outcome

Auditable lead provenance for revops

Measured outcome

1:1 replacement inside 24 hours on anything that misses spec

06FAQ

Questions buyers ask first.

We write a lead specification with your team during onboarding — titles, accounts, seniority, geography, engagement, and opt-in status. Every delivered lead is qualified against that spec, and invalid records are replaced.
Yes — we do not resell or syndicate the same contact to other clients.
Scope this program

LeadGeneration.
Scopedtoyourspec.

A 30-minute working session with the strategist who would run it — not an SDR. We'll tell you honestly whether we're the right fit.