Frequently asked questions
B2B lead generation and content syndication: your questions answered
68 questions across 11 sections, covering our first-party audience, content syndication, account-based marketing, lead specifications and BANT, consent and GDPR compliance, delivery, integration and pricing. Where a number appears it is the number we would put in a contract, and where the honest answer is no, it says no.
Last reviewed 17 August 2026 by Magrofy Inc · Ask a question that is not here
- 5.9M
- first-party opted-in
- 52.9M
- fulfilment reach
- 90%+
- acceptance commitment
- ISO 27001
- information security certified
- 2018
- publishing since
About Magrofy
6 answersMagrofy Inc is a B2B publisher and demand generation company. We own and operate six business publications, and we run content syndication, account-based marketing, lead generation, email and data programmes on top of that audience. Founded in 2018, headquartered in Piscataway, New Jersey, with delivery operations in Pune and Hyderabad.
Both, and the order matters. We are a publisher first. The audience exists because people subscribe to our titles and come back to them, not because we bought a file. The demand generation business runs on that audience. It is why we can tell you which publication a lead came from and what they read.
Six. Two have run since 2018, and the other four were revamped and relaunched in 2026. All six are live and refreshed at regular intervals.
28 across brands, agencies and demand networks. We deliberately keep no single client above 40% of revenue.
The person who scopes your programme is the person who runs it. There is no handover to a junior team after signature, and no shared inbox. You get a named regional contact in your working hours.
Head office at 399 Hoes Ln, Ste 304, Piscataway, NJ 08854. Delivery operations in Pune and Hyderabad, India, running two shifts covering 09:30 to 18:30 and 13:00 to 22:00 IST on weekdays.
The audience
9 answersTwo numbers, and we never present them as one. 5.9M first-party opted-in contacts, which is what we hold and can license. 52.9M fulfilment reach, built over eight years of running campaigns, which is what we can deliver against. The second is not licensable and we will always say so.
Because most suppliers publish one and let you assume it is both. A data buyer who discovers the difference after signing does not sign again. The distinction is the difference between an audience we own and a reach we can activate.
178K contacts engaged and directly deliverable as leads against a matching profile. That is our specialist core and the segment we know best.
C-suite 5%, VP 8%, Director 21%, Manager 29%, Staff 39%. Director and Manager together are 50% of the base, which is where a shortlist actually gets built.
IT 24%, Marketing and Sales 20%, HR 15%, Finance 14%, Operations 14%, other functions 13%.
Technology, software and IT at 20%, financial services and insurance 15%, retail and consumer 10%, professional services 9%, construction, real estate and logistics 9%, manufacturing 8%, media and telecoms 8%, energy and utilities 8%, healthcare and life sciences 7%, public sector, education and nonprofit 6%.
APAC 21.3M, North America 18.7M, EMEA 12.8M. APAC is our largest region. What matters more than the split is that the delivery standard does not change between them: same consent capture, same qualification, same pacing, whether the record is in Chicago or Singapore.
By publishing. Readers arrive at one of our titles, request a specific asset, and opt in on our property. Every one of those events is recorded with a date, a source and the consent text as it was displayed. Nothing in the first-party file was purchased.
No. We do not purchase lists and we do not append third-party data into the first-party file. We do use third-party validation to verify and reject records, but never to source or enrich them.
Services
9 answersContent syndication, account-based marketing, lead generation, email marketing, data solutions, and telephone qualification including BANT. All six run on the same owned audience, so whichever you buy, the record that arrives is the same.
Your asset runs on whichever of our six titles covers the subject, in front of readers who subscribed to that title. When someone requests it you receive their details plus the record: which publication, which asset, which day, and the consent wording they saw.
In syndication an account list narrows who qualifies. In an account programme the list is what you are measured against. We report coverage against your named accounts, and we target depth inside each company rather than a single download.
Yes. Three to four stakeholders per account is deliverable. The number that governs it is contactable records per account, not total database size, and we will tell you our depth against your list before you sign anything.
Dedicated sends to opted-in segments across the six titles, plus strategy, segmentation and deliverability work. We treat deliverability as an engineering problem, which means authentication, list hygiene and warm-up cadence rather than volume.
Licensing of first-party opted-in records with the full provenance fields attached, plus profile definition, enrichment auditing, deduplication and normalisation for your own database. The licensable set is the 5.9M, not the 52.9M.
Yes. We deliver registrations and expressed interest. We do not sell attendance, because attendance is not something a supplier can control and we will not commit to it.
No. We qualify to BANT with call notes and we hand the conversation to your team. We do not book meetings on your behalf, and we say so before you ask.
No. We provide call notes against the questions you specify. We do not supply recordings.
Lead formats and specification
6 answersSingle touch, double touch, BANT qualified with call notes, webinar registrations and expressed interest, custom qualifying questions, and direct dials on request.
Single touch means one asset requested, delivered with the full record. Double touch adds a second qualifying engagement before the lead counts at all. Double touch costs more per lead and rejects more of our own volume, which is the point of it.
Yes, and this is where most of the value sits. On recent campaigns we captured employer from a controlled list of 72 named companies, job title from a list of 212, annual purchase volume in banded tonnage, and the respondent's current supplier by name. Controlled lists, not free text, so an unqualified person cannot complete the form.
You do, with us, before anything ships. Titles, seniority, accounts, geography, engagement and opt-in state. We hold the specification and we build the form to it. If we think a line in it cannot be filled, we say so at that point rather than at invoice.
Email in English, French, German, Japanese, Korean, Chinese, Portuguese, Spanish and Swedish. Telephone qualification in English, German and French only. We will not claim a language we cannot staff properly.
Yes, all three, alongside title, seniority, function, company size, revenue band and geography.
Quality and what arrives
7 answersSource publication, the asset requested, date and time of the opt-in event, the consent sentence exactly as it was displayed, IP and cookie captured at that event, name, business email, job title, seniority, function, company name, industry, size band, country, and every custom question you specified.
Because it is the only thing that survives a question. When your rep opens the call knowing what the person read, the call is different. When your finance team asks where the pipeline came from, there is an answer. When a recipient asks how you found them, there is a record with a date on it.
A five-stage process before anything leaves us: specification match, deduplication, field validation, third-party email validation, and a pre-ping against your destination system where the integration supports it. Records that would fail are rejected by us rather than by you.
At least 90% acceptance against the specification your team writes. That is a contract term, not an industry benchmark. No published benchmark exists for it, and we think saying so is stronger than implying a standard.
A 2% maximum on delivered records. Every contact is verified before hand-off.
One for one replacement, with no cap and no time window. We do not ask you to claim inside ten days and we do not limit how many we will replace.
Yes. Get in touch and we will send the delivery record across by email, including campaign shape, volumes, qualification depth and acceptance against specification. Advertiser names stay withheld unless that client has given permission, so what you receive is the structure and the outcome rather than a logo.
Compliance and consent
7 answersYes. ISO/IEC 27001:2022, covering information security across our delivery operations in Hyderabad and Pune. Certificate details are shared on a call or during onboarding, and we are happy to walk you through the scope.
Our information security management system is certified to ISO/IEC 27001:2022, which governs access control, encryption, incident response, supplier management, change control and continuous monitoring. Those are the same control families a SOC 2 examination reviews, and we comply with them. If your procurement process names a specific framework, tell us early and we will map our controls to it line by line.
GDPR, CCPA and CPRA, CASL, CAN-SPAM, and India's DPDP Act. Consent is captured as a first-party event on our own properties, with the wording recorded as displayed.
On our own form, on our own property, at the moment the person requests the asset. We record the timestamp, the consent text as shown, the IP address and the cookie identifier. If you require your own opt-in wording, we build it into the form before launch and report opt-in status against every individual lead.
Yes, and we have done it at the hardest end. On one programme we reproduced a United States federal Privacy Act statement verbatim, including the statutory authority cited inside it, and recorded consent against it. If we can build to that, commercial consent requirements are straightforward.
Requests are actioned against the first-party record and propagated to any service provider holding it. Because every record carries its source and consent event, we can locate and evidence a single individual rather than searching a merged file.
No. 100% direct fulfilment, no resellers, no purchased lists, no outsourced delivery. This is written into our supplier filings and it is the commitment we would least like to be caught contradicting.
Delivery and integration
6 answersFirst leads typically arrive two to three business days after a signed brief, with weekly pacing agreed up front.
Evenly across the flight, never loaded at the end. This is a quality decision rather than an administrative preference. On a fixed account list, clearance falls as a flight ages because other suppliers have already submitted the same people, so late volume is worse volume.
Three routes are live today: direct to you by file or CRM integration, into a demand marketplace, and real-time API into a demand network. APIs write into the system you already use, so there are no manual uploads and no import errors.
Enough that capacity is rarely the constraint. We quote on what we can qualify rather than on what we can produce, so the honest answer depends on your specification. Give us the spec and we will give you a feasible number, and we will tell you if it is lower than you hoped.
We take the revision and rebuild the rest of the flight to it. What we ask is that the new rule comes to us in writing when it changes, not at reconciliation. A criteria change found in week one is a briefing note. The same change found at invoice is a dispute.
Weekly run state during the flight, per-record status on delivery, and a readout at the end measured against your acceptance criteria rather than our quality statistics. You also receive a campaign performance report at the close, covering how each asset and content piece performed, so you can see which creative pulled and which did not before the next brief is written.
Commercials
6 answersPer delivered lead, against the specification your team defines. Volume, geography and qualification depth set the rate. We do not publish a rate card, because a number without a specification is meaningless to both of us.
Because the same lead in two different specifications is two different products. A single-touch technology lead and a five-question qualified industrial lead with a named incumbent supplier are not comparable, and pretending they are helps nobody.
Yes, and we recommend it. Start with a 50-lead run against your own specification, read out in seven days against your acceptance criteria. It is small enough to sit below most discretionary thresholds, so it does not need procurement or a security review to get moving.
Yes, at the agreed rate for the specification. A committed run gets worked properly by both teams, which is the only way either of us learns anything from it. Volume that costs nothing gets deprioritised, and then nobody finds out whether the leads convert.
No. No listing fees, no subscriptions, no deposits, no holdbacks. You pay for accepted leads against the agreed specification.
We tell you at quoting stage rather than filling it from somewhere we cannot vouch for. That occasionally means we quote a lower volume than a competitor. It also means the number we quote is the number you get.
Working with agencies and networks
4 answersYes. We supply against your brief, your quality standard and your delivery route, including real-time API. We also maintain lead exclusivity for every client for six months, so a record delivered to you is not resold to another buyer inside that window.
No. We are a supply and data partner. We complement how you already go to market rather than approaching your advertisers behind you.
The specification, the destination and the consent wording. If you have a supplier onboarding process, send it and we will complete it properly rather than asking for an exception.
Yes. Our own checks run before submission specifically so that records which would fail your validation never reach it. On one marketplace flight this produced full delivery against goal with nothing returned after acceptance.
What we are not
4 answersNo. Networks exist with thousands of publisher sites. We have six titles. We lead with the record attached to each lead rather than the size of the estate, because on a specific specification depth beats breadth.
No. We will tell you where we are strong and let the specification decide the rest, rather than quoting a global number and hoping. If your programme sits somewhere we are thin, that is a better conversation to have before a contract than after one.
Yes, depending on the requirement and the specification. We run BANT campaigns where budget, authority, need and timing are captured on the call with notes against each, and we report the engagement events we observed on our own properties with the asset and date attached. Tell us what signal you need and we will tell you what we can evidence.
Four questions worth putting to any supplier including us. How is delivery paced across the flight. How many contactable people do you hold per target account, not in total. Can you show the consent sentence for one specific record. What happens if our criteria change mid-flight. We publish them because we can answer all four.
Getting started
4 answersSend one specification. Target accounts or a profile, geography, seniority, and the questions you want answered on every lead. We come back inside 24 hours with feasible volume and a price.
Yes, on request. Happy to sign yours or send ours.
No. Send the profile you buy against and we will come back inside two business days with what we can cover against it. If the coverage is thin we will tell you that rather than pitch you.
Email info@magrofy.com for partnerships and supply. Post to 399 Hoes Ln, Ste 304, Piscataway, NJ 08854.
Read more on any of these
Content syndicationYour asset on titles we own, with the record attachedAccount-based marketingMeasured against your named account listLead generationQualified to a specification your team writesEmail marketingDedicated sends to opted-in segmentsData solutionsFirst-party records with provenance fieldsDelivery recordWhat we have shipped and what was accepted
Still the wrong question? Send us the specification.
Target accounts or a profile, geography, seniority, and the questions you want answered on every lead. We come back inside 24 hours with feasible volume and a price, and we tell you if the coverage is thin rather than quoting anyway.