Clean data.
Programs trust it.
We build the data layer your demand programs depend on — ICP scoring, account and contact enrichment, dedup, normalization, and ongoing CRM hygiene so reps spend time on accounts that match the profile.
Raw records in, fit accounts out.
ICP scoring, enrichment, dedup, and normalization with traceable sources — so every downstream program runs on data it can defend.
- Dupes
- Stale
- Untraced
- ICP fit
- Sourced
- Normalized
- Deduped
- Traceable
- Routable
What the program actually does.
ICP scoring
A defensible fit model applied across the account base.
Enrichment with provenance
Account and contact data with a documented source on each field.
Dedup & normalize
One clean record per entity, formatted for downstream rules.
Ongoing hygiene
Scheduled cleansing so the layer stays trustworthy over time.
Every program inherits the CRM's mess.
Duplicate records, stale enrichment, and untraceable sources compound downstream. Reps work out-of-ICP accounts and attribution can't be rebuilt.
A defined motion, not a retainer.
Define fit
The ICP model is scoped with the revenue team.
Enrich & trace
Records enriched with sources kept for audit.
Dedup & normalize
Entities resolved and standardized for routing.
Maintain
Hygiene runs on cadence so it doesn't rot.
What this program is measured against.
Programs without metrics drift. We define what good looks like during scoping and report against it from week one.
Cleaner CRM with traceable enrichment sources
Higher fit-account density in active sequences
Reduced wasted SDR cycles on out-of-ICP records
Questions buyers ask first.
Programs that ship better together.
DataSolutions.
Scopedtoyourspec.
A 30-minute working session with the strategist who would run it — not an SDR. We'll tell you honestly whether we're the right fit.