Pipeline.
You can audit.
We publish to B2B buyers, and we deliver the ones who engage. Every contact opted in on a property we own, read a real asset, on a date we can name.
Wepublish.Theycomeback.
We do not rent an audience. We built one, on properties we own, with a cyber and IT core. Readers opt in, engage, and return — which is why our contacts carry a date, a source, and a consent state.
Most demand-gen leaks at four points.
We've been the buyer. We've been the operator. The way agency programs typically fail is consistent — and avoidable, if the program is engineered against it from day one.
ICP without rigor
Lists assembled from titles and company size, not from buying-committee mapping. Half the addressable set never had a shot.
Contacts without provenance
Records appear in the CRM with no source, no consent state, no audit trail. Sales rejects them, marketing reports them anyway.
Data that aged out before it shipped
Contacts sourced months ago are often presented as currently in-market. By the time reps follow up, the person may have changed roles or left. Freshness should be measured in days, not quarters.
Programs that don't compound
Each quarter starts over. ICP, data, motion never improve together. The second year looks like the first.
Built, not rented.
Magrofy operates B2B publications with a cyber and IT core. Our readers opted in on our properties and keep coming back — so when we deliver a contact, we can tell you the title they read, the property it ran on, and the day they raised their hand.
- North America
- 18M
- APAC
- 12M
- India
- 8M
- DACH
- 5M
- United Kingdom
- 4M
- Benelux + Nordics
- 3M
Figures reflect the latest approved Media Kit. Engagement uses a trailing 90-day window.
Programsthat compound.
Engineered demand doesn't restart every quarter. ICP, data, and motion improve together — so verified engagement curves up, not sideways.
Delivered leads that meet the lead specification your team defines.
Every contact verified before hand-off, with clear provenance.
Consented audience across the B2B publications we operate.
One revenue engine. Five motions that compound together.
Programs scoped to the accounts you actually want — not the leads who happen to fill a form.
We design ABM programs from target-account selection through orchestrated content distribution. Intent signals and content sequencing are tied to a single account view, with contact-level engagement and provenance your team can act on.
Place gated assets on publications we own — and get back the people who actually read them.
Your asset runs on our B2B properties, in front of an audience that opted in and returns. Every lead carries the property, the asset, the timestamp and the consent state. Role and seniority targeting, contact-level verification, and routing that maps cleanly to your CRM.
Prospects who genuinely engaged with your content — qualified against a spec your team writes.
Multi-channel demand programs with intent-led targeting and routing, qualified against the lead spec your team defines: title, seniority, account, geography, engagement and opt-in state. We hold the spec. Your team owns what happens next.
Lifecycle programs that respect attention and ship inboxable copy.
Strategy, segmentation, copy, and deliverability work for nurture, product, and field email programs. We treat deliverability as an engineering problem — DMARC, BIMI, list hygiene, warm-up cadences.
ICP definition, account enrichment, and CRM hygiene that your downstream programs can rely on.
We build the data layer your demand programs depend on — ICP scoring, account and contact enrichment, dedup, normalization, and ongoing CRM hygiene so reps spend time on accounts that match the profile.
Builtfortheenterpriserevenuefloor.
Every program we run is reviewed in rooms like these — by the people accountable for the number, not a dashboard.
Four phases. From kickoff to quarterly review.
The strategist who scopes the engagement is the one who runs it. Every phase has named deliverables — and named accountability.
We write the spec — together.
ICP, buying-committee map, disqualifier list, lead specification. The strategist who scopes the engagement is the one who runs it.
Every record carries provenance.
Enrichment audit, dedup, normalization, and ICP scoring against your CRM. Sources are disclosed. Nothing in the addressable set is unaccountable.
Multi-channel motion, auditable execution.
ABM, content syndication, lead-gen, and email programs orchestrated against the named-account list. Weekly run-state shared with your team.
Re-cut against what the data says.
Acceptance and rejection feedback traces back to the property, asset and segment that produced it. The next quarter's plan is written against which leads were accepted, which were rejected, and why.
Eight verticals where the methodology compounds.
- 01
B2B SaaS
Vertical and horizontal product companies running ARR-driven motions.
Demand gen leaderVP MarketingHead of Revenue Ops - 02
Fintech
Payments, lending, banking infrastructure, and treasury platforms.
CFO officeTreasuryHead of PaymentsVP Risk - 03
Healthcare & Life Sciences
Payer/provider technology, clinical operations, and life-sciences software.
CMIOCIOVP Clinical OpsHead of R&D Informatics - 04
Manufacturing & Industrial
Industrial IoT, supply-chain, MES, and production-floor software.
COOVP OperationsPlant ManagerVP Industrial IT - 05
Cybersecurity
XDR, IAM, cloud security, GRC, and security operations vendors.
CISOVP Security EngineeringHead of GRC - 06
IT Services & MSPs
Managed services, staffing, and enterprise integration providers.
VP ITHead of EngineeringProcurement - 07
Data, Cloud & AI Infrastructure
Data infrastructure, MLOps, AI platforms, and developer tooling.
VP EngineeringHead of PlatformCTO office - 08
Logistics & Supply Chain
TMS, WMS, freight technology, and last-mile platforms.
VP LogisticsHead of Supply ChainDirector of Procurement
Three commitments. Written down. Honored quarterly.
Programs we can defend, end to end.
Every lead we ship is scoped against a spec your team writes, and every record carries provenance. Quality is the constraint that drives everything else.
- ↳Lead spec written with your team — titles, accounts, geography, engagement, opt-in
- ↳Audit-grade contact provenance from publication to CRM
- ↳No bait-and-switch staffing after kickoff
Honest communication, grounded in clarity.
We tell you what we won't pursue before we tell you what we will. Disqualifiers, scope edges, and quarterly reviews are written down — and shared.
- ↳Disqualifier list shipped during onboarding
- ↳Weekly run-state with auditable activity
- ↳Reviews against accepted, rejected, and reason-coded leads
Future-ready, built to compound.
Programs are designed so the second quarter outperforms the first. ICP, data, and motion improve together — your team owns the methodology when we're done.
- ↳Methodology lives in your CRM, not ours
- ↳Quarterly ICP and disqualifier re-cuts
- ↳Playbooks documented for your team to operate
Questions we get before kickoff.
- A.
Sometimes — when there's a defined ICP and a real sales motion already running. Pre-product-market-fit demand work is usually wasted spend on both sides.
- A.
First leads typically deliver inside week one, with weekly pacing agreed up front. What happens after handoff depends on your follow-up. We will not promise conversations we do not control, and we would be cautious of anyone who does.
- A.
Yes. Leads, attribution data, and enrichment write into the system you already trust. We treat your CRM as the source of truth, not ours.
- A.
Programs are priced per delivered lead, against a spec your team defines — so you pay for contacts that meet the agreed specification, not for activity. Volume, geography and qualification depth set the rate. We share a working estimate on the strategy call.
- A.
Our team. The strategist on your kickoff call is the same person staying with the engagement. No bait-and-switch to a junior team after signature.
- A.
Yes, on request — happy to send ours or sign yours.
Bringusatargetaccountlist.
Wewillshowyouwhoisalreadyengaging.
A 30-minute working session with the team that would run your program — not an SDR. We'll tell you honestly whether we're the right partner.
