Vol.06 · Atlas
— B2B SaaS
B2B SaaS.
Demand that compounds.
We work with B2B SaaS teams from Series B through public-company stages on ICP refinement, ABM programs, expansion motions, and content programs that pull buyers through self-serve and sales-led funnels.
Buying committee
- Demand gen leader
- VP Marketing
- Head of Revenue Ops
01 — The challenge
Why B2B SaaS is different.
Inbound stalls past Series B — pipeline needs a named-account motion, not more form-fills.
02 — Where we operate
Use cases inside B2B SaaS.
ICP refinement and account scoring
Tier-one named-account ABM
Mid-market lead programs with PLG handoff
Customer-marketing motions for expansion
03 — What we deploy
Programs that fit how B2B SaaS buys.
Scope a program for B2B SaaS
B2BSaaS.
Scopedtoyourspec.
A 30-minute working session with the strategist who would run it — not an SDR. We'll tell you honestly whether we're the right fit.