Each step has a named owner, a defined deliverable, and a disqualifier — written before activation, checked weekly.
We start by getting precise about who you sell to. Buying committees, deal sizes, fit signals, disqualifiers — all written down so the rest of the program can be measured against it.
We won't activate without a written disqualifier list.
Account enrichment, contact dedup, normalization, and ICP scoring against your CRM. By the time we activate, every record in the addressable set has a defensible provenance.
We won't enrich records we can't trace back to a source.
Channel mix, content angles, sequencing, and offers. We pick the smallest set of motions that can carry the lead specification — not the kitchen-sink plan.
We won't ship the kitchen-sink plan.
Multi-channel orchestration with auditable execution. Every contact gets a provenance trail — source, consent state, enrichment, intent — that revops can verify.
We won't route a contact without provenance attached.
Structured SDR plays with a clear definition of qualified. Leads enter the client's CRM with their source, consent state, engagement context and specification checks attached. The client's sales team controls its own follow-up and downstream qualification.
We won't activate until the lead specification, required engagement and disqualifiers are documented and agreed.
Engagement attribution and weekly readouts on what's working. We re-cut programs each quarter against what the data — and your team's feedback on accepted and rejected leads — actually tell us.
We won't report lead volume without acceptance-against-spec ratios.
The strategist who scopes the engagement runs the engagement. No handoff to a junior team after signature.
Every contact, enrichment, and signal carries its source so revops can defend the data downstream.
Programs without disqualifiers drift toward volume. We write them in advance and check against them weekly.
Qualified means the record meets the spec your team defines. We tune the qualification framework to your team, not the other way round.
Thirty minutes. You bring these — we come back with a 90-day program plan and a lead specification.
Strategy call · same agenda we run