Five practices.
One revenue engine.
Lede — Each practice is scoped to a defined motion — accounts, contacts, content, channels, data — and tied to a metric your sales team treats as real. Read them as parallel rails feeding one engine, not five disconnected services on a price sheet.
Read in series. Or jump straight to a motion.
Each motion has a scope, a metric, and a named owner.
Programs scoped to the accounts you actually want — not the leads who happen to fill a form.
We design ABM programs from target-account selection through orchestrated content distribution. Intent signals and content sequencing are tied to a single account view, with contact-level engagement and provenance your team can act on.
- Engagement traced to named accounts on your target account list
- Buying-committee coverage, not a single title
- CRM-ready delivery mapped to the agreed lead specification
- Cadence
- Weekly
- Cycle
- 12 weeks
- Owner
- Lead strategist
- Audit
- CRM-native
Place gated assets on publications we own — and get back the people who actually read them.
Your asset runs on our B2B properties, in front of an audience that opted in and returns. Every lead carries the property, the asset, the timestamp and the consent state. Role and seniority targeting, contact-level verification, and routing that maps cleanly to your CRM.
- Every lead carries the property, asset, timestamp and consent state
- Role and seniority targeting with contact-level verification
- Routing that maps cleanly to your CRM
- Cadence
- Weekly
- Cycle
- 12 weeks
- Owner
- Lead strategist
- Audit
- CRM-native
Prospects who genuinely engaged with your content — qualified against a spec your team writes.
Multi-channel demand programs with intent-led targeting and routing, qualified against the lead spec your team defines: title, seniority, account, geography, engagement and opt-in state. We hold the spec. Your team owns what happens next.
- Lead spec agreed before anything ships
- Auditable lead provenance for revops
- 1:1 replacement inside 24 hours on anything that misses spec
- Cadence
- Weekly
- Cycle
- 12 weeks
- Owner
- Lead strategist
- Audit
- CRM-native
Lifecycle programs that respect attention and ship inboxable copy.
Strategy, segmentation, copy, and deliverability work for nurture, product, and field email programs. We treat deliverability as an engineering problem — DMARC, BIMI, list hygiene, warm-up cadences.
- Improved inbox placement and engagement
- Lifecycle automations across product and sales motions
- Measured engagement and inbox placement on owned channels
- Cadence
- Weekly
- Cycle
- 12 weeks
- Owner
- Lead strategist
- Audit
- CRM-native
ICP definition, account enrichment, and CRM hygiene that your downstream programs can rely on.
We build the data layer your demand programs depend on — ICP scoring, account and contact enrichment, dedup, normalization, and ongoing CRM hygiene so reps spend time on accounts that match the profile.
- Cleaner CRM with traceable enrichment sources
- Higher fit-account density in active sequences
- Reduced wasted SDR cycles on out-of-ICP records
- Cadence
- Weekly
- Cycle
- 12 weeks
- Owner
- Lead strategist
- Audit
- CRM-native
What changes when we run the program.
Questions buyers raise on the strategy call.
- A.
Depends on your average deal size and SDR capacity. For most engagements we operate against tiers — 50-100 tier-one accounts with concierge outreach, 300-500 tier-two with structured plays.
- A.
Yes — we can layer intent in (Bombora, 6sense, G2) but we don't require it. A strong ICP plus disciplined account selection beats intent data on a weak ICP.
- A.
Usually yes, and we'd prefer it. ABM converts existing target-account inbound much better than treating all signals the same way.
- A.
Publication-source verification, plus a post-delivery audit against your CRM and our enrichment layer. Bounces and out-of-spec records are credited back.
- A.
Title, seniority, function, company size, industry, and target account lists — across the B2B publications we operate. We typically combine title + account targeting for the highest-fit lead pools.
- A.
We write a lead specification with your team during onboarding — titles, accounts, seniority, geography, engagement, and opt-in status. Every delivered lead is qualified against that spec, and invalid records are replaced.
- A.
Yes — we do not resell or syndicate the same contact to other clients.
- A.
Both. Deliverability is treated as an engineering problem: DMARC/BIMI alignment, list hygiene, warm-up cadences, send-time pacing. Copy without deliverability work is wasted writing.
- A.
We work across HubSpot, Marketo, Customer.io, Iterable, Braze, and similar. We do not lock you into a specific platform.
- A.
You do. Enrichment, scoring, and hygiene work live in your CRM. We deliver methodology and audit trails, not a black box.
- A.
Yes — every enriched field has a documented source so revops can defend the data downstream.
Pickamotion.
We'llscopethedelivery.
Tell us the motion that fits the gap. We'll come back with a 90-day program plan, a lead specification, and the names of the people who would run it.
- Originator
- Magrofy
- Filed under
- Vol.02 · Catalogue
- Status
- Slots open · Q3