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Magrofy
Magrofy office at the working hour
Vol.03 · Manifesto 
— From the desk of Magrofy

We engineer
demand.

In short — Magrofypartners with enterprise B2B revenue teams across the Americas and APAC. We take engagements where rigor matters more than reach, and we say no when our methodology isn't the right fit.

Magrofy team in working session
The firm · c. 2026N° 01
— The story
Why this firm exists

We started the firm in 2018 after seeing the same pattern again and again — enterprise revenue teams paying for demand programs they couldn't trace, couldn't defend, and couldn't rebuild when the agency rotated staff.

Our bet is that the next decade of B2B demand work belongs to teams that treat it like engineering: explicit methodology, auditable execution, instrumented outcomes. We built Magrofy to operate that way and to work with companies that want that bar.

We're deliberately small. The strategist who scopes the engagement is the one who runs it, and we turn down work where we can't defend the program in front of a CFO.

“If we can't defend a tile on a dashboard, it doesn't go on a dashboard.”

— Operating principle, written into the brief
— A note on numbers
Operating facts

Numbers about the firm, not invented outcomes.

8 years
Operating

Founded 2018 by operators who had run demand-gen inside enterprise revenue teams.

8
Verticals served

B2B SaaS · Fintech · Healthcare · Cybersecurity · Data & Cloud · Manufacturing · IT Services · Logistics.

2
Offices · one team

Piscataway, New Jersey and Pune, Maharashtra — overlapping coverage across the Americas and APAC.

— The system

Demand built like engineering — ICP, data, and motion wired as one connected system, not isolated tactics.

— Principles
We won't compromise on

Four lines we hold. In every engagement.

  1. Article INon-negotiable

    Engineering over performance art

    Demand done well is closer to engineering than to creative work. We treat it that way — methodology, instrumentation, version control on programs.

  2. Article IINon-negotiable

    Disqualifiers belong in scope

    We write down what we won't pursue before we activate. Programs without disqualifiers drift toward volume — and away from the lead specification that matters.

  3. Article IIINon-negotiable

    The lead specification is the bar

    Qualified means the record meets the spec your team defines. We tune the qualification framework to your team — not the other way round.

  4. Article IVNon-negotiable

    Provenance, not opinions

    Every contact has a documented source. Every claim has a number behind it. If we can't defend it in front of a CFO, it doesn't ship.

— Letterhead
Where we work

Two offices. One team.

Piscataway, NJ — Head office
Head office— United States
Piscataway, NJ

399 Hoes Ln, Ste 304, Piscataway, NJ 08854

Pune, Maharashtra — Operations centre
Operations centre— India
Pune, Maharashtra

The Latitude-Core, Office 204, NIBM Rd, Pune, Maharashtra 411048

— Sign-off

Yours,
Magrofy

If our methodology is the right fit, the next step is a thirty-minute working session with the strategist who would run your engagement. No SDR. No sales theatre.

Signed
The Magrofy team
Piscataway · Pune
P.S.

If you're reading this as preparation, you may also want to skim how a program runs, the practices we operate, or the verticals where the methodology compounds.

ProcessPracticesIndustries