Programs that can't be traced.
Every vertical we serve shares the same failure mode: contact provenance gets lost, qualification drifts away from the agreed lead specification, and delivered records get rejected.
Where Magrofy's methodology compounds — sectors with long, committee-driven, regulated buying where provenance and disqualifiers matter more than reach.
We work with B2B SaaS teams from Series B through public-company stages on ICP refinement, ABM programs, expansion motions, and content programs that pull buyers through self-serve and sales-led funnels.
Inbound stalls past Series B — pipeline needs named-account motion.
Every vertical we serve shares the same failure mode: contact provenance gets lost, qualification drifts away from the agreed lead specification, and delivered records get rejected.
We scope a defined motion, score the addressable set against your CRM, attach provenance to every contact, and write the lead specification with your team.
Programs deliver provenance and attribution your revops team can rebuild — not blended dashboards. Reviews re-cut against what worked.
The senior who scopes the engagement is the one who runs it.
We write what we won't pursue before activation — checked weekly.
Provenance, scoring, and routing live in your CRM — methodology stays with you.
Programs are re-cut each quarter using acceptance-against-specification results and documented rejection reasons.
We turn down work where the methodology won't compound. Honest read, returned within a business day.