1,650 leads at 38.95% open rate — during global lockdown.
A global leader in enterprise network services and DDI needed to keep selling when the world stopped buying. We helped them reach a remote-first audience with multi-channel campaigns that produced measurable engagement.
- Client
- Enterprise network-services provider
- Industry
- Network Services · DDI · Cybersecurity
- Channels
- ABM · Email · Social · Display
- Outcome
- 1,650 leads delivered
“Precision compounds. Volume doesn't.”
What the client needed.
COVID-19 sent decision-makers home. Networks fragmented overnight. Network management and security became more urgent — and harder to sell to. The client, a market-leading enterprise network services provider, needed campaigns that could reach a distributed workforce, hold attention, and drive engagement.
Reach was difficult. Quality was non-negotiable. And the timing couldn't have been worse.
We led with precision — not volume.
Reaching distributed buyers during lockdown wasn't a volume problem. It was a precision problem. We built the campaigns to match.
Account
Account-level targeting.
Account and contact-level targeting against the client's defined buyer profile. Invalid or off-spec records were handled under the documented replacement policy.
Asset
7 assets, 1 narrative.
Modern Networking, COVID-era enterprise challenges, SD-WAN, DDI, SASE — sequenced as a story, not a catalog.
Channel
Multi-channel reinforcement.
Email, social, newspaper, display — running in concert. The same message met buyers wherever they were paying attention.
What we delivered.
The campaign produced measurable email and content engagement during the documented delivery period: 1,650 leads at a 38.95% open rate and a 16.27% CTR, with an unsubscribe rate of 0.96%. Invalid or off-spec records were handled under the documented replacement policy.
Precision compounds. Volume doesn't.
When the market gets harder, the temptation is to send more. That's exactly when it stops working. We did the opposite — tighter targeting, sharper messaging, more channels reinforcing the same story.
The result was leads that matched the client's specification, with invalid or off-spec records handled under the documented replacement policy — a commitment that aligns our incentives with the client's.
What are you trying to solve?
Tell us your campaign objective and target account list. We'll outline a delivery model your team can evaluate.