Australian market entry in six months.
A US cybersecurity and networking company needed to enter Australia fast, with delivery designed around documented Australian Privacy Principles requirements. We built the verified audience for them.
- Client
- US cybersecurity and networking company
- Industry
- Cybersecurity · Networking
- Channels
- LinkedIn · Content Syndication · Engagement Data
- Outcome
- 5,500+ qualified companies
“We didn't enter the market. We built the audience.”
What the client needed.
A US cybersecurity and networking company needed to enter the Australian market — not in a year, in six months. They needed verified prospects (not just lists), documented engagement signals, and a brand position that read as a mature player in a competitive space.
Delivery was designed around documented Australian Privacy Principles (APP) requirements from the first contact.
We didn't enter the market. We built the audience.
New-market entry isn't a lead-gen problem. It's an audience-construction problem. We approached it that way from day one.
Discover
ICP-led prospecting.
LinkedIn-sourced, hand-verified prospect lists matched against a tightly defined Ideal Customer Profile — designed around documented APP requirements from the first contact.
Signal
Engagement before outreach.
We identified companies showing documented engagement with relevant cybersecurity and networking content.
Localize
Australia-tuned content.
Content syndication and creative built for the Australian buyer — not a US campaign with a different timezone.
What we delivered.
In six months, Magrofy identified 5,500+ qualified companies and surfaced 15,650 prospects — cleaned and verified. Content was localized for the Australian buyer and delivery, designed around documented APP requirements, completed on schedule, giving the client a verified audience foundation for market entry.
Sales follow-up, opportunity qualification, pipeline and revenue remained controlled and reported by the client.
New markets reward precision, not volume.
It would have been easy to deliver a 50,000-name Australian contact list and call it done. That's how most expansion campaigns fail — lots of activity, no qualified audience, regulatory exposure.
We built smaller, smarter, and privacy-aware from the start. A defensible ICP, a documented engagement-signal layer, and content that spoke to Australian buyers in their own language. That's why six months produced a verified audience foundation the client still uses.
What are you trying to solve?
Tell us your campaign objective and target account list. We'll outline a delivery model your team can evaluate.