QualifiedHCMcontactsdeliveredagainstanagreedleadspecification.
An enterprise HCM platform needed to reach HR and people leaders who matched a defined specification. We built the campaign around that specification, not a template.
Illustrative campaign example showing Magrofy's delivery methodology. Company details and scenarios are generalized. Figures are included only when supported by an approved source and do not represent guaranteed sales outcomes. Sales follow-up, opportunity qualification, pipeline and revenue remain controlled by the client.
- Client
- Enterprise HCM platform
- Industry
- HR Tech · HCM
- Channels
- Email · Direct Mail · Social
- Outcome
- 933 qualified leads
“Products for people — not the other way around.”
What the client needed.
The client's brand is built on a simple idea: products are for people, not the other way around. That belief had to come through in every campaign — which meant generic outreach was out.
They needed to reach HR and people leaders who matched a defined role, seniority and company profile. Relevance was the rule, and every contact had to meet the agreed specification.
We started with the specification — not our service menu.
Before any creative, any list, any channel, we documented exactly what a qualified contact looked like for the client. Then we built the program around it.
Listen
Document the specification in the client's language.
Detailed buyer personas, ICP refinement, and message testing — before a single email went out.
Target
Reach only who matters.
12,423 prospects, hand-matched to the specification. No spray-and-pray. No filler.
Execute
Multi-channel, in concert.
Email, direct mail, and social, running together — reinforcing the same message at every touch.
What we delivered.
Illustrative campaign example showing Magrofy's delivery methodology. Company details and scenarios are generalized. Figures are included only when supported by an approved source and do not represent guaranteed sales outcomes. Sales follow-up, opportunity qualification, pipeline and revenue remain controlled by the client.
Every delivered contact was checked against the agreed role, seniority, company, geography, engagement and consent requirements. Email and content engagement were measured across the campaign, and delivery identified where the client's best-fit audience engaged.
The specification comes first.
We don't lead with a service menu. We lead with the specification you define — then build the program around it, so every delivered contact is traceable to a documented requirement.
If a channel isn't earning acceptance against the spec, we change the channel. If a message isn't, we change the message. That's the whole philosophy.
What are you trying to solve?
Tell us your campaign objective and target account list. We'll outline a delivery model your team can evaluate.